Six Years of Technology Leadership
As Director of IT & Development at POUND®, I led the strategic technology vision and execution for a comprehensive digital ecosystem serving fitness professionals and consumers worldwide. Over six years with the company, I architected and evolved platforms spanning e-commerce, instructor training, B2B content licensing, and multi-platform consumer applications.
Role
Director of IT & Development
Tenure
6 Years
Impact
Architected and scaled global digital platforms
Global Merchandise & E-commerce
Managed international e-commerce platform with multi-currency support, processing thousands of orders monthly across 40+ countries.
Implemented and maintained inventory management, gift card systems, and global shipping integrations.
Oversaw all payment processing, fraud prevention, and financial reconciliation for online sales.
Instructor Training & B2B Portals
Developed a comprehensive instructor certification system with registration, payment processing, and automated workflows.
Built and managed 'The Label', a B2B subscription portal for licensed fitness professionals, delivering exclusive content.
Architected the backend systems for content licensing, distribution, and royalty tracking.
Multi-Platform Consumer VOD App
Led the development of 'POUND Backstage', a cross-platform video-on-demand (VOD) application.
Managed native app development for iOS, Android, Apple TV, Roku, and Google TV, plus a synchronized web experience.
Integrated subscription management, content delivery optimization (CDN), and user progress tracking.
Core Technology Stack
WordPress & WooCommerce
PHP
JavaScript (jQuery, React)
MySQL
Stripe API
Google Cloud Platform (GCP)
AWS (S3, CloudFront)
Vimeo OTT & API
Native App Toolchains (Swift, Kotlin)