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Joe Peterson

Director of Technology & Development

Executive Summary

Technologist and operator with over twenty years building and leading technology at the intersection of product, infrastructure, and strategy. Equally at home in the code and the boardroom — able to own the full technology function at a lean, fast-moving company where trust, ownership, and craft matter more than headcount and hierarchy.

Core Competencies

Leadership & Strategy

  • Technology Strategy
  • IT Planning & Technical Due Diligence
  • Vendor & Budget Management
  • Team Leadership
  • Stakeholder Communication
  • Agile / Scrum

Development

  • JavaScript & Node.js
  • React & Svelte
  • PHP & Python
  • HTML / CSS
  • SQL / MySQL

Platform & Infrastructure

  • WordPress Multisite & WooCommerce
  • Docker & Containerization
  • Server / System Administration
  • SaaS Architecture
  • API Design & Integration
  • DevOps & Performance Monitoring

Payments & E-commerce

  • Stripe
  • Authorize.net
  • PayPal & Amazon Payments
  • WC Subscriptions & Memberships
  • Inventory Management Systems

Key Achievements

$2.5M+

Subscription Revenue Platform

Owned and operated core revenue platform processing $2.5M+ in annual subscription revenue at peak, serving 10,000+ active subscribers globally

25,000+

Global Platform Reach

Sole technology leader for an international fitness brand with 25,000+ certified instructors across 100+ countries

180%

Profit Growth

Restructured development lifecycle, increasing average profit-per-project by 180%

35% Faster

Faster Project Delivery

Reduced average project duration from 120 to 78 days through process improvements

Experience Highlights

Director of IT & Development

POUND Rockout. Workout — Los Angeles, CA (Remote)

Jan 2023 — Present

  • Sole technology leader for an international fitness brand with 25,000+ certified instructors across 100+ countries — owning platform, infrastructure, vendor relationships, and technical strategy end-to-end.
  • Owned and operated the core revenue platform processing $2.5M+ in annual subscription revenue at peak, serving 10,000+ active subscribers globally — rebuilt from a fragile offshore codebase into a production-grade system.
  • Architected and deployed bespoke WordPress plugins, custom Elementor components, Dockerized Node.js applets, and Python-powered BI reporting tooling — serving ~4,200 active weekly users across 40+ countries.
  • Rationalized a complex multi-vendor cloud stack to ~$3,200/month across all services including video hosting.
  • Defined web development standards, coding practices, and deployment workflows; mentored and led development team members.
  • Serve as a key voice in corporate directional decisions, translating technology capability and risk into clear business context for executive leadership.

Senior IT & Development Manager

POUND Rockout. Workout — Los Angeles, CA (Remote)

May 2019 — Jan 2023

  • Promoted from senior developer into full platform and team ownership; directed architecture, development, and QA for all consumer-facing and internal systems.
  • Optimized database performance and designed scalable APIs supporting subscription and membership workflows at peak 10,000+ active subscribers.
  • Built and maintained technology infrastructure that supported the company through rapid international growth, team scaling, and subsequent leaning out — keeping systems stable across each phase.

Full-Stack Web Developer

Absolute Exhibits — Tustin, CA

Jun 2017 — Dec 2018

  • Led a company-wide redesign and rebranding effort, delivering five weeks ahead of schedule and 17% under budget.
  • Built a custom inventory management system designed for white-label scalability; implemented a Digital Asset Management system with custom API integration.
  • Developed and managed WooCommerce e-commerce storefronts and all company web properties.

Project Manager / Development Manager

GemFind — Irvine, CA

Jan 2016 — Jun 2017

  • Restructured the development lifecycle, increasing average profit-per-project by 180% and reducing average project duration from 120 to 78 days (35%).
  • Owned client communication, project scope, requirements, and delivery — bridging business needs and technical execution.

Project Manager

Victory Sports & Entertainment — Santa Monica, CA

Feb 2014 — Dec 2015

  • Led design and development of Draftster.com, an early daily fantasy sports platform in direct competition with DraftKings and FanDuel — the platform's technology was subsequently acquired for white-label licensing.
  • Built and managed a customer service department from the ground up.

Education & Certifications

University of Phoenix

BS, Computer Science — Diamond Bar, CA
Completed Sept. 2013

Fullerton College

AS, Computer Science — Fullerton, CA
Completed June 2011

Self-Directed Learning & Industry Experience

Over twenty years of continuous learning through hands-on experience, industry conferences, open-source contributions, and staying current with emerging technologies. Advocate for learning by building and teaching others.

Ready to Work Together?

I'm currently available for new opportunities and would love to discuss how my skills and experience can help your team succeed.

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