Joe Peterson
Senior Engineering Leader & Product Innovator
Executive Summary
Seasoned engineering leader with 20+ years of experience building and scaling high-performing teams. Proven track record of shipping products that generate $50M+ in revenue, from early-stage startups to enterprise solutions. Expertise spans full-stack development, blockchain technologies, 3D environments, and team leadership at scale.
Core Competencies
Technical Leadership
- Team Scaling (2-50+ Engineers)
- Architecture Design
- Code Review & Mentoring
- Technical Strategy
Full-Stack Development
- React/Next.js
- Node.js/TypeScript
- PostgreSQL/Redis
- Cloud Infrastructure
Emerging Technologies
- Blockchain/dApps
- Three.js/WebGL
- AI/ML Integration
- Real-time Systems
Product Development
- MVP to Scale
- User Experience Design
- Performance Optimization
- A/B Testing
E-commerce & Platforms
- Payment Systems
- Inventory Management
- Order Processing
- Customer Analytics
DevOps & Infrastructure
- CI/CD Pipelines
- Containerization
- Monitoring & Logging
- Security Best Practices
Key Achievements
Revenue Generation
Led development of platforms generating $50M+ in cumulative revenue
Team Growth
Scaled engineering teams from 2 to 50+ developers across multiple organizations
Project Delivery
Successfully shipped 200+ projects with 98% client satisfaction rate
Performance Optimization
Improved platform conversion rates by up to 340% through technical and UX enhancements
Experience Highlights
Director of IT & Development
POUND Rockout. Workout
January 2023 - Present
- Spearheaded the IT Strategic Plan, aligning initiatives with business goals and strategies.
- Defined web development best practices, coding standards, and workflow processes.
- Owned the technology stack, establishing a scalable solutions framework to support rapid growth.
- Mentored and coached team members, fostering technical and leadership skill development.
- Designed and implemented site architectures and performance monitoring systems to ensure reliability and readiness.
Senior IT & Development Manager
POUND Rockout. Workout
May 2019 - January 2023
- Delivered scalable technology solutions for internal and consumer-facing platforms.
- Directed architecture, development, and testing for critical business projects.
- Supervised and mentored development teams, ensuring efficient and high-quality execution.
- Optimized database performance and developed scalable APIs to enhance systems efficiency.
Full-Stack Web Developer
Absolute Exhibits
June 2017 - December 2018
- Developed and managed company websites, including WooCommerce-based e-commerce stores.
- Created a custom inventory management system, scalable for white-label clients.
- Led a company-wide redesign and rebranding effort, finishing five weeks early and 17% under budget.
- Implemented a Digital Asset Management system with custom API integration.
Project Manager / Development Manager
GemFind
January 2016 - June 2017
- Worked with clients to clearly communicate project scope, requirements, dependencies, and deliverables.
- Restructured development lifecycle and increased average profit-per-project by 180%.
- Reduced average project lifecycle by 35% (120 days to 78 days).
Project Manager
Victory Sports & Entertainment
February 2014 - December 2015
- Directed design and development of a high-availability daily fantasy sports platform.
- Defined and managed project scope, requirements, and dependencies with stakeholders.
- Implemented agile methodologies and utilized tools such as Jira and Confluence to optimize workflows.
- Built and managed a customer service department, enhancing user support.
Education & Certifications
University of Phoenix
BS, Computer Science — Diamond Bar, CA
Completed Sept. 2013
Fullerton College
AS, Computer Science — Fullerton, CA
Completed June 2011
Self-Directed Learning & Industry Experience
20+ Years continuous learning through hands-on experience, industry conferences, open-source contributions, and staying current with emerging technologies. Advocate for learning by building and teaching others.