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Building software, breaking things, and documenting the journey

Featured Posts

The Pareto Trap: Why AI Can't Finish Your Project
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Featured
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18 days ago

The Pareto Trap: Why AI Can't Finish Your Project

LLM coding assistants excel at the easy 80% that takes 20% of the effort. But that leaves the hard 20% that requires 80% of the expertise, and that's where the real engineering happens.

Joe Peterson

Joe Peterson

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12 min read
AI Development
Software Engineering
Technical Leadership
Building Scalable Next.js Applications: Advanced Patterns for 2025
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Featured
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2 months ago(updated)

Building Scalable Next.js Applications: Advanced Patterns for 2025

Updated October 2025 - From Next.js 15 and the mature App Router to advanced caching strategies and edge computing - here are the battle-tested patterns for building applications that scale to millions of users in 2025.

Joe Peterson

Joe Peterson

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31 min read
next.js
next.js-15
app-router
Lessons from Building a Global Digital Ecosystem
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11 months ago

Lessons from Building a Global Digital Ecosystem

Key insights from 6 years leading technology development at POUND, growing from startup to global fitness brand with millions of users.

Joe Peterson

Joe Peterson

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21 min read
leadership
scaling
e-commerce

Latest Posts

The Pareto Trap: Why AI Can't Finish Your Project
18 days ago

The Pareto Trap: Why AI Can't Finish Your Project

LLM coding assistants excel at the easy 80% that takes 20% of the effort. But that leaves the hard 20% that requires 80% of the expertise, and that's where the real engineering happens.

Joe Peterson

Joe Peterson

Clock Icon
12 min read
AI Development
Software Engineering
AI Coding Assistants: The Modern Steam Engine - Not Your Enemy, Your Lever
about 2 months ago
Development

AI Coding Assistants: The Modern Steam Engine - Not Your Enemy, Your Lever

Like the steam engine in John Henry's time, AI coding assistants aren't here to replace developers—they're tools that amplify human capability and create entirely new opportunities. Here's why this technological shift is a transformation, not an extinction.

Joe Peterson

Joe Peterson

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17 min read
AI Development
Career Development
VibeAlive: Cleaning Up the Code Chaos of AI-Assisted Development
about 2 months ago

VibeAlive: Cleaning Up the Code Chaos of AI-Assisted Development

AI coding assistants revolutionize development but leave behind technical debt. VibeAlive helps developers identify and eliminate unused code, dead components, and forgotten API endpoints in Next.js projects.

Joe Peterson

Joe Peterson

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4 min read
AI Development
Technical Debt
about 2 months ago
Frontend Development

Next.js 16 Beta: The Game-Changing Update Every Next Dev Needs To Know

Next.js 16 beta just dropped and it's absolutely wild. Turbopack is finally stable, React Compiler integration, new caching APIs, and breaking changes that will make you rethink how you build React apps. Here's everything that matters from a dev's perspective.

Joe Peterson

Joe Peterson

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7 min read
Next.js 16
Turbopack
Building Scalable Next.js Applications: Advanced Patterns for 2025
2 months ago(updated)
Development

Building Scalable Next.js Applications: Advanced Patterns for 2025

Updated October 2025 - From Next.js 15 and the mature App Router to advanced caching strategies and edge computing - here are the battle-tested patterns for building applications that scale to millions of users in 2025.

Joe Peterson

Joe Peterson

Clock Icon
31 min read
next.js
next.js-15

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