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Building software, breaking things, and documenting the journey

Featured Posts

Zero to 100: Achieving Web Perfection Without Heavy Frameworks
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Featured
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4 days ago

Zero to 100: Achieving Web Perfection Without Heavy Frameworks

How I built Year Progress—a highly stylized, multi-theme application that scores a flawless 100 across the board on Lighthouse without shipping a single megabyte of framework code. Welcome to the joy of raw, unadulterated web development.

Joe Peterson

Joe Peterson

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6 min read
performance
lighthouse
web-development
The Pareto Trap: Why AI Can't Finish Your Project
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4 months ago

The Pareto Trap: Why AI Can't Finish Your Project

LLM coding assistants excel at the easy 80% that takes 20% of the effort. But that leaves the hard 20% that requires 80% of the expertise, and that's where the real engineering happens.

Joe Peterson

Joe Peterson

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12 min read
AI Development
Software Engineering
Technical Leadership
Building Scalable Next.js Applications: Advanced Patterns for 2025
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5 months ago(updated)

Building Scalable Next.js Applications: Advanced Patterns for 2025

Updated October 2025 - From Next.js 15 and the mature App Router to advanced caching strategies and edge computing - here are the battle-tested patterns for building applications that scale to millions of users in 2025.

Joe Peterson

Joe Peterson

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31 min read
next.js
next.js-15
app-router
Lessons from Building a Global Digital Ecosystem
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about 1 year ago

Lessons from Building a Global Digital Ecosystem

Key insights from 6 years leading technology development at POUND, growing from startup to global fitness brand with millions of users.

Joe Peterson

Joe Peterson

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21 min read
leadership
scaling
e-commerce

Latest Posts

Zero to 100: Achieving Web Perfection Without Heavy Frameworks
4 days ago
Web Development

Zero to 100: Achieving Web Perfection Without Heavy Frameworks

How I built Year Progress—a highly stylized, multi-theme application that scores a flawless 100 across the board on Lighthouse without shipping a single megabyte of framework code. Welcome to the joy of raw, unadulterated web development.

Joe Peterson

Joe Peterson

Clock Icon
6 min read
performance
lighthouse
The Pareto Trap: Why AI Can't Finish Your Project
4 months ago

The Pareto Trap: Why AI Can't Finish Your Project

LLM coding assistants excel at the easy 80% that takes 20% of the effort. But that leaves the hard 20% that requires 80% of the expertise, and that's where the real engineering happens.

Joe Peterson

Joe Peterson

Clock Icon
12 min read
AI Development
Software Engineering
AI Coding Assistants: The Modern Steam Engine - Not Your Enemy, Your Lever
5 months ago
Development

AI Coding Assistants: The Modern Steam Engine - Not Your Enemy, Your Lever

Like the steam engine in John Henry's time, AI coding assistants aren't here to replace developers—they're tools that amplify human capability and create entirely new opportunities. Here's why this technological shift is a transformation, not an extinction.

Joe Peterson

Joe Peterson

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17 min read
AI Development
Career Development

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